Samuel Hinojosa
CEO & Founder
Samuel Hinojosa is the founder and CEO of WITS, an Artificial Intelligence consulting firm based in Guadalajara. He has led autonomous agent, cybersecurity and automation projects for companies in Mexico — from SMBs to corporations such as Coca-Cola (DaLi) and government agencies such as SEDECO Jalisco. His approach combines business strategy with technical implementation: prioritize the use cases that generate real ROI, discard the ones that sound good but don't move the needle, and stay with the client until the system is in production and their team can operate it.
Areas of expertise
AI strategyAutonomous agents with LLMsRAG in productionSoftware architectureAI use case prioritization