AI consulting with measurable ROI, based in Guadalajara
WITS is the firm Mexican companies call after they tried AI with a generic vendor and got stuck halfway. We implement agents, cybersecurity and automation with KPIs defined from day one and code your team can operate.
From custom software to applied AI
WITS started as a custom software development practice for Mexican companies. For years we delivered operational platforms, integrations and digital products for clients in Guadalajara, the Bajío region and Mexico City.
Starting in 2023, those same clients began asking us the same question: “how do I apply AI here, without the hype?” We made the full pivot. Today we are an applied AI consulting firm — agents, cybersecurity, automation — with the engineering discipline we built in custom software.
That combination is the difference: we are not a team of data scientists disconnected from production, nor a team of developers improvising with LLMs. We design, build, ship to production and measure.
Three values that define every engagement
Measurable ROI or it doesn't ship
Every project closes against KPIs defined before work starts. If the ROI doesn't show up in the first three months after launch, we keep working until it does, or we say so honestly.
No hype, no lock-in
The code belongs to the client. Architectures are portable. We document and train so your team can run what we deliver without depending on us indefinitely.
Technical depth over volume
We would rather deliver five well-executed projects than thirty half-finished ones. Every engagement has a senior engineer assigned from start to finish, not a PM rotating juniors.
We don't just build software, we build competitive advantage
Delivery speed
MVPs in weeks, not months. We use AI in our own process to iterate faster than traditional consulting firms.
Enterprise security
LFPDPPP, access controls, PII handling, data residency and guardrails in production. Auditable from day one.
Measurable ROI
Every project has clear KPIs. We measure the real impact of AI on your operations and bottom line, not vanity metrics.
Senior team
20+ years of combined experience. Engineers who have built products for Fortune 500 companies and Mexican SMBs.
The people behind WITS
Every project has a senior engineer assigned from start to finish. Meet the team, their background and areas of expertise.
Shall we work together?
If you have an AI use case in mind and want to validate it with someone who has already implemented it at a company like yours, book a 30-minute call.