AI that takes part in your processes, not just answers questions
A chatbot answers. An AI agent receives a goal, looks up information, uses tools and executes actions inside your processes.

What is happening today?
Many companies already serve customers over chat, but execution is still manual: the bot answers and a person does everything else.
- Customer service and follow-up that depend on constant intervention
- Processes that stop outside business hours
- Information scattered across CRM, email and WhatsApp
- Repetitive tasks nobody wants to do
- Systems that display data but don't execute actions
What can your company achieve?
More operating capacity
Increase your team's capacity by automating tasks that used to require constant intervention.
Faster service
Automated service with customer context, available outside regular hours, on the channels you already use.
Less manual work
Your team stops copying information between systems and focuses on making decisions.
No made-up percentages: the indicators are defined with you before building and measured afterwards.
How WITS approaches it
This is how an agent takes part in your process:
- 1
Receives a goal
Not a script: an outcome to achieve within the process.
- 2
Analyzes and looks up
Reads the context in your systems: customer, history, inventory, process status.
- 3
Uses tools
CRM, WhatsApp, email, APIs and databases — with the permissions you define.
- 4
Executes actions
Records, schedules, looks up information and executes defined actions; escalates to a person when the case requires it.
- 5
Delivers the result
With a log of what it did and why, measurable against the process indicators.
What makes it possible
Technology comes after the problem: language models connected to your real systems, not an isolated chatbot.
Cases where we applied AI agents
What we get asked most
What is the difference between a chatbot and an AI agent?
A chatbot answers questions following predefined flows. An AI agent has a goal: it analyzes the context, looks up information in your systems, decides which tool to use and can go from answering to executing actions within the defined permissions.
Can the agent make decisions on its own?
It executes within the limits and permissions we define with you. Sensitive actions go through human approval; everything is logged and auditable.
Does it work with my current systems?
Yes. The agent connects to what you already use — CRM, ERP, WhatsApp, email, databases — through APIs or automation. You don't need to change systems.
They combine with AI agents
Process automation
Automation applied to real processes: turn repetitive tasks into automated workflows connected to the systems you already use.
AI for business
We turn AI, software and automation into real capacity for your company: we find where they produce a real result in your processes — and we measure it.
Read more about AI agents
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How to calculate the ROI of an AI agent for your business
Calculating the ROI of an AI agent isn't subtracting costs from revenue. It's identifying the person-hour saved, the lead not lost and the error not made.
AI agents for customer service: a practical guide
A well-designed customer service AI agent escalates 40% of tickets to humans. A poorly designed one escalates 90%, frustrating everyone.
Which process do you want to improve?
Tell us what you want to sell more of, automate, reduce or improve, and we'll analyze where ai agents can make a real impact.