AI chat for industrial automation — ABSA
Leads receive an automatic proposal within minutes. The sales team focuses only on closing deals, not on writing quotes.

ABSA received hundreds of quote requests a day for industrial automation projects. The sales team took 24–48 hours to respond, and many leads went cold before they received a proposal.
We built a web and mobile AI chat that understands customer requirements in natural language, generates a preliminary project with suggested components from the catalog, and connects to the ecommerce store for instant quotes.
How we built it
- 01UX design for the web and mobile chat, focused on zero friction for industrial customers with low digital familiarity
- 02Integration with the product catalog (50,000+ SKUs) via RAG over technical data sheets and supplier PDFs
- 03Preliminary project engine: the LLM builds the basic structure, identifies components and estimates a price range
- 04Bridge to the existing ecommerce store: orders created from the chat inherit the quote and tracking
- 05Handoff to a human when the case requires custom engineering: the agent schedules a meeting with the sales team
- 06Metrics dashboard for the sales team: qualified leads, conversion rate, agent feedback
The impact in numbers
Leads receive an automatic proposal within minutes. The sales team focuses only on closing deals, not on writing quotes.
What we did, mapped to our services
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