Infrastructure for 500M+ coupons — DaLi / Coca-Cola, GEPP, Bimbo
Zero downtime during active campaigns. Redemptions processed in < 200ms even at peaks of 50k req/s.
Running campaigns of 500M+ free mobile data coupons for Coca-Cola, GEPP and Bimbo requires infrastructure that withstands traffic peaks of millions of simultaneous redemptions without failing.
We designed a distributed architecture on AWS with load balancers, multi-AZ RDS Aurora, Redis for validation caching and queues for asynchronous processing. Observability with CloudWatch + Grafana.
How we built it
- 01Multi-region AWS architecture with automatic failover (us-east-1 + us-west-2)
- 02Multi-AZ RDS Aurora MySQL with read replicas to absorb validation queries
- 03Redis Cluster to cache valid coupons — cuts database load by 95% during peaks
- 04SQS queues + Lambda for asynchronous redemption processing (eventual consistency acceptable)
- 05API Gateway + Lambda edge for sub-200 ms validation anywhere in Mexico
- 06Real-time Grafana dashboards for brand operations teams
The impact in numbers
Zero downtime during active campaigns. Redemptions processed in < 200ms even at peaks of 50k req/s.
What we did, mapped to our services
Other projects we have delivered
AI chat for automation
Web and mobile AI chat that generates automation projects and handles product search, connected to an ecommerce store.
ISO 9001 management system
Platform with 16 modules for ISO 9001 compliance.
AI-powered asset management
Assets and liabilities system connected to Telegram and ChatGPT.
Have a similar project?
Tell us about your challenge and we will propose how we would solve it. No commitment.